Dear Internet,
Welcome to our little corner of the web—our digital living room, if you will—and we’re so glad you stopped by. We’re Chris and James, two college roommates who bonded over our love for streetwear and shared frustration with the fast fashion industry.
It all started in our Stanford dorm room, which quickly transformed from a messy place to crash into a (still messy) creative workshop. Picture us surrounded by sketches scattered across the floor, fabric swatches draped over chairs, and the comfortable hum of conversation as we brought our vision to life. FOTH was born from those cozy, unhurried nights—a brand rooted in our belief that fashion should be thoughtful, sustainable, and built to last.
When you wear FOTH, you’re not just buying a piece of clothing. You’re supporting a brand that values quality over quantity, sustainability over shortcuts, and personal connection over mass production. We’re a small operation, but that’s what makes us special. From designing to marketing to shipping, we do it all ourselves, making sure every step of the process aligns with our values.
We know that in a world of fast fashion and even faster trends, it’s easy to lose sight of where your clothes come from and who made them. So, come on in, make yourself comfortable, and take your time exploring. We’re thrilled to have you here as our guest, and we can’t wait to share our world with you.
Thank you for believing in what we do.
With all our hearts,
